Perfil del donante solidario español a ONGs
Se vuelca en las catástrofes humanitarias
El donante español es solidario en las catástrofes humanitarias pero inconstante en la ayuda. Un reportaje elaborado por El País en base al estudio elaborado por al consultora Bain pone de manifiesto que el español es de los europeos que menos se comprometen a abonar una cuota periódica a una ONG, sólo el 20% lo hace. Por el contrario, el porcentaje de socios de ONGs alcanza el 60% en países como Reino Unido, Holanda, Canadá o Estados Unidos.
Las ONG establecidas en España se lanzan ahora a captar socios que les permitan asegurar su continuidad. Según los expertos consultados en el artículo, el problema es que los españoles consideran que hacer proselitismo (vender a sus allegados las virtudes) de su ONG es presuntuoso y además ya es suficiente con donar el dinero. Según los mismos expertos, la solución sería vincular emocionalmente al donante con su ONG, fomentar su sentido de pertenencia.
Recomendamos el artículo completo de El País y el estudio "La colaboración de los españoles con las ONG" elaborado por la Asociación Española de Fundraising. Y sacamos a la luz algunas preguntas: Ahora que se están formando clases medias en Latinoamérica, ¿Es el momento de cambiar el modelo de captación de fondos a uno basado en socios como tienen las economías desarrolladas?
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